Shine Copy - Love Australian Handmade

I’m a copywriter who specialises in copy for small business and mumpreneurs. If you want clarity for your website copy and product descriptions, with a boost for your SEO, I’m the copy writer for you. My style is conversational, warm and friendly, and I write in the tone that suits your vibe.

I love to work with handmade businesses because I value the passion, detail and bespoke nature of what you do. Just like copywriting, it is customised and there is definitely no cookie cutter approach. Send me an email or visit my website to learn more. And join me on my social media to get a taste of what I do.

Meet Rachel - The face behind Shine Copy

I created Shine Copy out of respect for small biz and mums working from home.

You need words that get your message across quickly and propel your customers into action.

That’s where I can help. I provide compelling, no fuss, articulate copywriting that helps your business shine.

A decade of copywriting and marketing for not-for-profits and corporates in public relations, fitness, retirement living and hospitality has led me to where I am. I’m backed by a Bachelor of Business in Marketing and Management from UTS and a handful of Australian Direct Marketing Association courses. I’ve been featured by award-winning Instagram app, Plann, and I’m a graduate of Hashtag Hustle, the vanguard Instagram course by Tracy Harris from Mums With Hustle. I have a gift for extracting all your thoughts about what your biz does – and who it serves, and shaping them into a clear message.

Plus, I’m a mum. Running a business. I know the juggle is real.

I promise to keep things simple and easy when I work with you. Quick turnaround time, clear processes so you know how things progress, and importantly, words that get the job done. Ready to make your business shine?

Shine Copy - Love Australian Handmade
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